I'm a copywriter and creative lead with over 15 years of experience at creative advertising agencies and tech companies. After a decade of working on international brands as a conceptual creative to more product-focused roles at USU, then Klarna.

I've positioned, named, and launched products. I've created and executed international campaigns. I've supervised countless video and voiceover productions.

I've helped build a digital banking product, created custom content-spewing GPTs, and written copy for various channels, including film, print, digital, apps, and more.

I've led and collaborated with designers, art directors, developers, strategists, digital marketers, product teams, and other writers who often share my belief that complex topics don't have to be boring, that teamwork matters, and that every piece of marketing should spark a positive human emotion that leads to an action.