https://www.marshallbellamy.net/about daily 0.75 2025-06-24 https://images.squarespace-cdn.com/content/v1/624b3c6d42478d55293db95f/1649097848077-YKI84NQP4KZ4HW6Y3CHB/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.marshallbellamy.net/portfolio daily 1.0 2025-12-17 https://www.marshallbellamy.net/portfolio/new-portfolio-item monthly 0.5 2025-06-06 https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/a9c82958-945e-4fef-aa87-124ef30612e9/allianz-fc-barcelona-flagge-clean-02.jpg Portfolio - Allianz | FC Barcelona - Digital Campaign Banner for personalized message https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/a775629d-e4d5-4088-b82b-c32c61836127/Barca+Website.001.jpeg Portfolio - Allianz | FC Barcelona - Digital Campaign Users can use desktop or mobile. https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/f0a44bb2-80a3-4a8a-a483-b24a36b5da5e/allianz-fc-barcelona-flagge-02.jpg Portfolio - Allianz | FC Barcelona - Digital Campaign Banner with personalized message https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/3a692a3c-5f4a-4518-a59d-022d6fb8d36f/allianz-fc-barcelona-statement-01-en.jpg Portfolio - Allianz | FC Barcelona - Digital Campaign Neymar's statement in Spanish, with English subtitles. https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/9582f9c8-30d1-486f-a31e-3b9b736051a0/Barca+Mobile+Screens.002.jpeg Portfolio - Allianz | FC Barcelona - Digital Campaign They choose one player statement. https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/63b341af-63c8-47e0-81e8-cef5a598db43/allianz-fc-barcelona-statement-01.jpg Portfolio - Allianz | FC Barcelona - Digital Campaign Rafinha's statement in Spanish https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/d76bb0cd-0b9c-47d3-8767-6f2695a5df3e/Barca+Mobile+Screens.004.jpeg Portfolio - Allianz | FC Barcelona - Digital Campaign Then a second player statement. https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/3df82808-217b-4a30-a56f-d393b92fd6ab/Barca+Mobile+Screens.006.jpeg Portfolio - Allianz | FC Barcelona - Digital Campaign They write their own message. https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/3b0da804-c38f-4de2-af62-73cc4fc4bec5/Barca+Mobile+Screens.007.jpeg Portfolio - Allianz | FC Barcelona - Digital Campaign Preview and share it. https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/81493b9c-5201-4538-90a9-d3015d156094/Barca+Mobile+Screens.008.jpeg Portfolio - Allianz | FC Barcelona - Digital Campaign The recipient gets this link. https://www.marshallbellamy.net/portfolio/project-four-l3zw3-keg2k monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/ae665717-070b-48db-8634-b05086d29715/Sky-Glyde+cockpit.png https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/aeef3b87-798a-417f-98da-5d8fa7a54f90/flying-drone.gif https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/3371b4cc-e016-42a7-9ef3-66a7d474a968/52+%281%29.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/bf9e0842-2d47-4b61-9d6b-b9c46c29e8a7/84+%281%29.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/544f73c9-bdfb-4bd6-b902-5a0a3038c3b0/65.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/33828ed1-f2c1-423b-b77d-9d0d0f6da674/63.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/a133c93e-7459-4800-9480-2ba2203d3f4f/75.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/8bb02bc5-309d-49e0-9cbe-ea4eb2fc4a21/82.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/fc8cf4ea-8698-40be-929f-f74865a5b3c9/49.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/5b5b70a4-0dca-4367-80d9-e05b2c96877e/78.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/8b75b56c-545f-435d-bdab-32077a1d2b2d/59.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/c9c9ebcd-2658-4470-863f-58447425dd91/IMG_2962.jpeg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/4add7480-61c2-487c-a599-7c5166e6263e/67.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/47b11159-6ae0-4f73-8af2-9dc184f46752/55.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/9cb246a6-7fe2-4247-88cf-42ca9b0240ee/64+%281%29.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/3371b4cc-e016-42a7-9ef3-66a7d474a968/52+%281%29.jpg Portfolio - Content Design for Flying Robo-Taxis Insight: Lead with human oversight messaging throughout onboarding, emphasizing "trained flight operators monitor every journey" and "emergency protocols connect directly to human responders" rather than automated safety systems. https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/a133c93e-7459-4800-9480-2ba2203d3f4f/75.jpg Portfolio - Content Design for Flying Robo-Taxis Insight: Lead with human oversight messaging throughout onboarding, emphasizing "trained flight operators monitor every journey" and "emergency protocols connect directly to human responders" rather than automated safety systems. https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/544f73c9-bdfb-4bd6-b902-5a0a3038c3b0/65.jpg Portfolio - Content Design for Flying Robo-Taxis Insight: Create seamless multi-modal integration with ground transportation, allowing users to book complete door-to-door journeys and automatically handle vertiport access and transfers. https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/8b75b56c-545f-435d-bdab-32077a1d2b2d/59.jpg Portfolio - Content Design for Flying Robo-Taxis Insight: Create seamless multi-modal integration with ground transportation, allowing users to book complete door-to-door journeys and automatically handle vertiport access and transfers. https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/33828ed1-f2c1-423b-b77d-9d0d0f6da674/63.jpg Portfolio - Content Design for Flying Robo-Taxis Insight: Display real-time flight information prominently, including altitude, weather conditions, route progress, and system status, to give users the informational control they crave, even when they can't physically control the aircraft. https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/fc8cf4ea-8698-40be-929f-f74865a5b3c9/49.jpg Portfolio - Content Design for Flying Robo-Taxis Insight: Position within familiar taxi experience expectations by including climate control, music options, and communication features that users expect from premium ground transportation services. https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/5b5b70a4-0dca-4367-80d9-e05b2c96877e/78.jpg Portfolio - Content Design for Flying Robo-Taxis https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/47b11159-6ae0-4f73-8af2-9dc184f46752/55.jpg Portfolio - Content Design for Flying Robo-Taxis https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/9cb246a6-7fe2-4247-88cf-42ca9b0240ee/64+%281%29.jpg Portfolio - Content Design for Flying Robo-Taxis Insight: Focus safety messaging on predictable performance rather than cutting-edge technology, using language like "consistent flight patterns" and "follows all aviation protocols exactly" to build trust through reliability. https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/4add7480-61c2-487c-a599-7c5166e6263e/67.jpg Portfolio - Content Design for Flying Robo-Taxis Insight: Focus safety messaging on predictable performance rather than cutting-edge technology, using language like "consistent flight patterns" and "follows all aviation protocols exactly" to build trust through reliability. https://www.marshallbellamy.net/portfolio/klarna-balance monthly 0.5 2025-06-06 https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/4dd6ecf8-70f1-4573-85ab-5e4a8c9f957f/KlarnaBalance_Desktop_Benefits_NonSavingsGif_1x1_IE.gif https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/85bff506-d4ba-4275-b90d-90f55901e771/Balance-naming.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/3aa252f0-3a4a-4600-932c-60db721692b5/KBA-onboarding-screens.jpg https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/418b444d-96dd-457c-b147-326e62e1d732/Group+123207.png https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/3018d07e-1c1d-4f74-bb91-10a8d46ac047/KBA+landing+page+-+02-2023+%281%29.jpeg Portfolio - Klarna Balance - Global Launch BEFORE - Klarna Bank Account https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/3b6dd734-51ad-4798-a6e3-1172767891a0/Klarna-balance-Irish-webpage-2.png Portfolio - Klarna Balance - Global Launch AFTER - Klarna Balance https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/53fb647c-bc12-4850-9b90-5aa9b5ec742c/KSA-landing-page+%281%29.png Portfolio - Klarna Balance - Global Launch BEFORE - Klarna Locked Savings webpage https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/0be31373-248d-4e2b-a4a4-744acd3f6f53/Klarna-Fixed-Irish-webpage-1.png Portfolio - Klarna Balance - Global Launch AFTER - Klarna Fixed Savings https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/1746642779057-QF3YS2Z8SMKRUQGJ8ZBU/Pools-webpage-2023%2Bcopy.jpg Portfolio - Klarna Balance - Global Launch BEFORE - Pools https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/7eed28fb-c032-41c0-9ef9-53893acf0ac6/Klarna-flex-Irish-webpage-1.png Portfolio - Klarna Balance - Global Launch AFTER - Klarna Flex Savings https://www.marshallbellamy.net/portfolio/youmesap monthly 0.5 2025-10-01 https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/9dae3e9f-da4e-45b1-aa40-536fe63c1168/SAM_S4HANA_Migration_Guide_WP_EN_web_1+copy.png https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/0d17d82e-b1f0-43f2-9f90-d454f48851d4/SAM_S4HANA_Migration_Guide_WP_EN_web_1+copy.png Portfolio - You, Me, and SAP - Content Strategy at USU S/4HANA Migration white paper https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/9a59661c-1dcd-44d4-a60c-380e5226ec00/SAM_S4HANA_Migration_Guide_WP_EN_web_10.png Portfolio - You, Me, and SAP - Content Strategy at USU A sample page from S/4HANA https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/9db4980b-334a-4cc9-b871-ee81ae82e122/SAM_S4HANA_Migration_Guide_WP_EN_web_8.png Portfolio - You, Me, and SAP - Content Strategy at USU Graphic in S/4HANA white paper https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/fdccfd6f-4d76-4dc1-aa05-fb62ff6ed247/usu_wp_sap+indirect+access_en_final_web_1.png Portfolio - You, Me, and SAP - Content Strategy at USU SAP white paper cover https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/279f6f3e-2379-41b9-91cb-10b3cd5cde05/usu_wp_sap+indirect+access_en_final_web_9.png Portfolio - You, Me, and SAP - Content Strategy at USU Sample page from SAP white paper https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/84608cf5-a528-4707-b07b-a6c09d8c7021/usu_wp_sap+indirect+access_en_final_web_17.png Portfolio - You, Me, and SAP - Content Strategy at USU The white paper's contributors https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/4bdb8900-1daf-4c70-87ae-dc4ac00c06ee/How-to-SAP-Indirect-Access_1+copy.jpeg Portfolio - You, Me, and SAP - Content Strategy at USU A tongue-in-cheek blog about indirect access https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/79ceb3ce-d164-4f9b-94f9-664cea20f2c3/USU-s4hana-migration+copy.png Portfolio - You, Me, and SAP - Content Strategy at USU A blog about S/4HANA https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/9c3fba91-746b-472e-8e48-0290f8ff36e8/Screenshot+2025-06-27+at+14.23.17.png Portfolio - You, Me, and SAP - Content Strategy at USU The product page, shortly after the USU rebrand https://www.marshallbellamy.net/portfolio/klarna-card-growth monthly 0.5 2025-06-05 https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/4ea34854-5b32-49df-a393-9bf49fb855bc/Copy+of+K_Cards_Single_EU_Alpha_1920x1080.gif https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/d6b6cd52-9eb5-4d3a-9087-cfe142b2b5c2/Screenshot+2024-08-19+at+11.21.12.png https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/c1dd442c-bf18-4a07-a202-485eac65551d/KC-onboarding-before.gif https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/03888451-df31-4f9c-a3fc-3a20c8d78e18/KC-onboarding-after.gif https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/92f6960b-0324-4d3a-88e7-2600e66b050e/Screenshot+2025-04-23+at+10.05.03.png Portfolio - Klarna Card - Product Growth Klarna Card Landing Page - 2022 https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/594f02c6-2298-403b-8b4b-68ad3c141336/Travel+with+Klarna%2C+as+a+card+-+Klarna+UK+-+www.klarna.com.png Portfolio - Klarna Card - Product Growth Travel landing page https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/c8c32887-94fa-4c45-9c60-ce8416914a67/KC-webpage-2023-header.gif Portfolio - Klarna Card - Product Growth Klarna Card landing Page - 2023 https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/8eaa36c9-f4e7-4443-a0a3-50f080118909/KC-AQ-travel-email.png Portfolio - Klarna Card - Product Growth Travel email - 1st touch https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/6c7af610-f0e0-4ebd-9b7c-7588a4c7aed7/KC-webpage-2024-gif.gif Portfolio - Klarna Card - Product Growth Klarna Card Landing Page - 2024 https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/3a466b4d-bffe-4afd-a24f-a114a571d7b6/KC-AQ-travel-email2.png Portfolio - Klarna Card - Product Growth Travel email - 2nd touch https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/cbb671f6-9e38-4d49-9330-05cddb073a64/KC-AQ-travel-iam.png Portfolio - Klarna Card - Product Growth Travel in-app message https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/15989d35-acbb-46a4-a026-8d93832e3ad4/IMG_0450.png Portfolio - Klarna Card - Product Growth App home hero card https://images.squarespace-cdn.com/content/v1/67e10f289b9ec255beb9dea9/36eb2d7b-c4a9-41e9-99ab-47e2e60e1b32/KC-AQ-travel-push.png Portfolio - Klarna Card - Product Growth Travel push notification